THE SECRET FORMULA
Oh, there’s a secret formula alright, but we’re happy to share it with you.
Ready? Here it is...
Find the best talent for the best job.
It’s that simple. In the traditional agency, when a new project was brought in the door, the question was, “Who’s not working on something billable right now?” Then, that person was given the work.
Instead, when we start a new project we ask, “Who would be perfect for this job.” Then, we find them.
The benefits of this are many:
- Talented people like to work on the things that they’re good at
- They do their job better and faster than someone with less talent and passion
- By keeping them engaged and happy, they’re less likely to go postal on us
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