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Roadside Medical

Roadside Medical provides convenient care medical services at an expanding number of locations at Pilot Travel Centers across the country. While the intended target is the long haul truck driver, clinics have been busy serving travelers and local residents as well. Spoke created the brand for this company including design ideas for the building itself.

Naming & Branding

When Roadside Medical came to us, they were unnamed. Their name and logo needed to quickly communicate their service and be easily read from billboards and road signs. We explored multiple variations of names and logos some of which are shown above (and all of which were well-received). Ultimately our client became Roadside Medical after chosing the logo on the left.

Website

Roadside Medical's website (www.roadsidemed.com) is designed to showcase their medical services for truckers. Wellness program members can access a secure portion of the site with tools for tracking their progress and tips to help them eat better.

Factoids

Education is a key component of everything Roadside puts in front of their clients. Consistent with the brand, these stylized illustrations and simple copy points educate in a fun, lighthearted way.

Factoids part 2

Full Page Ads

To inform truckers of Roadside Medical's offering and commitment to wellness, Spoke created full page ads featuring health and wellness articles and concepts and ran them in trucker specific magazines.

Trucker Tips

Part of Roadside Medical's larger wellness programs are these handy "Trucker Tips". Using humorous and insightful illustrations, these were designed to provide food tips to assist Truckers in making better choices while they are on the road.