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Direct Mail

OMNI GYMS had a big, national competitor move into their key cities, and needed a campaign to help drive awareness, traffic and trial.

Campaign Themed Microsite

A micro-site was developed for the campaign to promote personal trainers and drive trial memberships. When paired with the direct mail this had an astounding 3% response rate.

Guerrilla Marketing - Bookmarks

Bookmarks were created to use as a guerrilla marketing tactic, and were put inside diet books and magazines at local bookstores and health food stores.