ANY LAB TEST NOW
ANY LAB TEST NOW is the first-ever franchise of laboratory testing services. Spoke was hired to take an existing business, improve the brand, develop marketing materials, and create the tools necessary to become one of the fastest growing franchises in the country.
The corporate website attracts and communicates with clients, referral partners and potential franchisees. See the site at www.anylabtestnow.com
The Store
Store layout for new franchisees was completely redesigned from the previous locations based on our retail experience. This allowed for a more open, clean, friendly environment while still providing privacy and comfort for each client.
Tradeshow Booth
Two tradeshow booth designs and supporting banners were created for use by franchisees. Health and job fairs are good opportunities for building brand awareness and meeting potential corporate clients.
B2C Collateral
Store posters give franchisees the ability to decorate their store based on the demographics of each retail location. Messaging is integrated throughout all media, print, web, and out-of-home.
In-Store Collateral
Spoke created all in-store collateral including posters, informational cards, educational movies, order forms and menus.
Monthly Promotions
Monthly promotions are created to leverage awareness of national health campaigns, and drive impulse purchase and trial.
Seasonal Promotions
Seasonal promotions are created to drive traffic to stores and build awareness of other offerings.
B2B - Other
Drug testing and background checks are frequently promoted to help grow corporate accounts.
Gift Cards
Gift cards are an effective way to promote self-managed healthcare and drive new traffic to stores.
Advertising
Spoke created several series of targeted ads for use by franchisees in their local markets.