LONG TERM VISION
We never intended to build an agency, certainly not a first-of-it’s-kind agency. We were all happily self-employed. independent, and had worked together on projects since 2003.
Then, in 2007 something clicked. Whenever one of us got a project, we called the other two. Whether we were wrestling with strategy and concepts, budgets and logistics, design or communication...each of us wanted the other guy in the room.
Our clients liked the work, and business grew. Suddenly, having three locations and three companies was making things tricky. We met in each other’s offices, coffee shops, libraries and bars. At least once a day, somebody said, "Life would be easier if we were one company."
Well, maybe if you really say something often enough, it will come true.
Um. We really don’t have a long-term vision. Sorry if the headline was misleading, but we thought this was better than ‘under construction’.
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